Secondary research

Secondary research is research done by others ralther than first hand research. secondary research invoves accesing research already gatherd by third partys such as websites or buisnesses. It can be found in many things from news papers and the internet to Tv shows such as the news and magazines and even social networking sites such as facebook or twitter. Advantages of using secondary research is that its takes very little time at all to gather as all the research has been done beforehand although for the more reliable information you might have to pay for it. A disadvantage of using secondary research is that you dont always know if it is reliable or not due to the fact you didnt conduct the research yourself, another reason is that it can be to broad with the results for example if you only wanted to know how many people watch a certain TV programe in england but it gave you the results for the whole of the United Kingdom.